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Developing a Winning Sales and Marketing Strategy

6/2/2020 category: information CEMS course 

New academic course! Developing a Winning Sales and Marketing Strategy

New academic course for full-time Master Students of SGH Warsaw School of Economics who are passionate about marketing and business development!

During this academic CEMS course, you will have a unique opportunity to take a deep dive into the world of beauty market and:

  • discover real-life business cases of one of L’Oréal brands
  • learn more about brand management and business development
  • get profound insights into a B-2-B and B-2-C mixed business model
  • get inspired and challenged by the best professionals in the field from L’Oréal Poland&Baltic


What’s in it for YOU?

  • Possibility to turn theory into practice
  • Practice your marketing and business skills
  • Work as a team on innovative projects
  • Opportunity to exchange with the best experts in the FMCG industry
  • The course is recognized by Warsaw School of Economics and CEMS as a regular course
  • Gain 7 ECTS points.
  • Get to know more about L’Oréal local and global commercial strategy, meet management professionals from L’Oréal Poland & Baltic HUB.
  • Begin your career with L’Oréal – participate in Brandstorm contest and get the chance to kick start your career @L’Oreal with our Talent Development Program.

Who can participate?

  • Full-time Master Students of SGH Warsaw School of Economics who are passionate about marketing and business development.
  • The course is a part of the CEMS Program, non-CEMS students are also invited to apply.
  • The course takes place during autumn 2020 semester (OCT-DEC)
  • Classes will be held in English.
  • 100% attendance is mandatory.
  • The number of seats is limited: 25.


  • Submit you application through this website
  • Take an online Certified Marketing test
  • Deadline for application&test: 11th of June


Applications must be in English and consist of 2 elements:

    • CV (including SGH email and student ID)
    • Short cover letter explaining your motivation to participate in this course

Course is scheduled for Thursdays 09:50 AM – 14:40 PM in 5 sessions and

6 sessions as a Final Presentation at HQ L’Oréal Poland & Baltic HUB

    • Professor Piotr Płoszajski: supervision of the course
    • HR manager overviewing and coordinating the course on L’Oréal side
    • Managers from Marketing, Market Research, Trade Marketing, Category Management,
      Sales departments for leading respective course parts and 
      case studies
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